Thursday, June 16, 2005

The new Teddy Ruxpin

It seems that my peers are beginning to have children (my cousin just had a beautiful baby boy on Sunday!) and the marketing people are capitalizing on this. Remember Teddy Ruxpin, the cute talking teddy bear? I do and he was great. Well, the toy maker is coming out with a new Teddy Ruxpin for today's youngsters. I am not surprised to find out "85 percent of adults who owned the toy as kids still recognize the brand." People who owned the toy as a child will likely buy one for their children because of the memories they had with the teddy bear.

In the new Teddy Ruxpin "MP3 cartridges have replaced his original cassette tapes, but Teddy Ruxpin's animatronic eyes and mouth will move in trademark fashion as he narrates a series of stories about the land of Grundo." Oh, the great memories from my childhood.

What a great idea. It seems that a lot of companies have had this same idea of using brands from the past and capitalizing on the brand recognition. Charles Angels, Dukes of Hazard, Brady Bunch the movie... any of those ring a bell from your childhood.

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